Getting ready for the SEMA show . . . .

 The Willy's Station Wagon - available in the early '50s for around $2,000 for the 2 wheel drive version.  I remember riding in a couple of these that my parents owed.

The ad below would have been typical for ads in magazines.

Engines were either a 4 cyl or straight 6 cyl.  Both engines were either flat head or overhead valves depending on which year model.